56% of Households have switched to Digital Free-to air TV
Nationally 56% of households have already made the switch to digital free-to-air television according to the 3rd Digital Tracker Survey, a quarterly analysis of the of national digital television take-up, awareness and attitudes.
DTV viewers highlighted, better picture quality (36%), more channels and choice (28%) and better reception (16%), as their reasons for switching and staying switched.
The Minister for the Department of Broadband, Communications and the Digital Economy (DBCDE), Senator Stephen Conroy, has recently confirmed that Mildura and the Sunraysia region will switch to digital-only television on 30 June 2010.
He also said that the switchover in Brisbane and Perth will take place on 30 June 2013 and in Adelaide, Melbourne and Sydney on 31 December 2013.
The Rudd Government has made a commitment to complete national digital switchover by December 31, 2013.
More: Digital Tracker Survey
Source: Digital Terrestrial TV News
Item added: 23rd November 2009