33% of households rely on the analogue terrestrial platform
A study commissioned by the Office of Electronic Communications, shows that the majority of those responding to the study (53%) use traditional terrestrial analogue television while every third home has cable TV (33%) and every fifth respondent has satellite TV (20%).
Digital television is currently watched in 11% of homes, although more participants are interested in a digital offer.
The survey was undertaken by the Marketing Research Centre Indicator (Centrum Badań Marketingowych Indicator) to better understand consumer preferences in the telecommunications market.
The survey was carried out on a representative sample composed of 1,616 respondents.
Source: UKE website via Digitag
Item added: 6th February 2007