2010 World Cup to drive mobile TV

More than 10 mobile TV broadcasting networks will be opened in Africa in time for the soccer world championships next year, according to a senior official at Nokia Siemens Networks reports Broadcast Engineering.
The World Cup, one of the world’s most closely followed sports events, will be held in South Africa in June and July of 2010 and has been highlighted as the most important potential driver for the adoption of mobile DTV services.
Stefan Schneiders, the head of business development for mobile TV at Nokia Siemens, said he expects many African countries to soon follow Nigeria, Ghana, Kenya and Namibia in launching DVB-H mobile TV broadcasts
FIFA, world soccer’s governing body, predicts a record TV audience in Africa for the World Cup, with a cumulative global TV audience at least reaching the 26.3 billion people who watched the 2006 event. For the first time, FIFA will also be offering live coverage specially produced for mobile phones.
Source: Broadcast Engineering
Item added: 25th May 2009