Entertainment Identifer Registry Association

The Entertainment Identifier Registry Association (EIDR) is a not-for-profit industry association that was founded by Movielabs, CableLabs, Comcast and Rovi to meet a crucial need across the entertainment supply chain for universal identifiers for a broad array of audio visual objects. These founding members are also members of the Board of Directors which governs the registry.

EIDR can play a crucial role in increasing supply chain efficiencies by eliminating costly translations between proprietary ID systems; Lowering risks of misidentification caused by duplication and lack of ID uniqueness; Improving internal asset tracking; Improving ability to match assets and metadata from different databases, service providers, or metadata suppliers.