Future TV Advertising Forum

The Future TV Advertising Forum 2017 considers how we to the whole TV industry on board to deliver the scale of advanced TV advertising inventory that buyers want, and how to give access to it with minimum complexity and cost.

Within this context, TDF’s Vincent Grivet, who chairs the DVB Commercial Module’s study mission on Targeted Advertising, will summarise the findings of the group. His presentation will cover the importance of reaching terrestrial broadcast platforms, which represent large market segments in many European countries; will focus on HbbTV as a good starting point to make it happen; and stress the need to go further than HbbTV.

More information: www.futuretvads.com