HbbTV Association

Hybrid Broadcast Broadband TV or HbbTV is a major pan‐European initiative aimed at harmonizing the broadcast and broadband delivery of entertainment services to the end consumer through connected TVs and set‐top boxes. The HbbTV specification was developed by industry leaders to effectively manage the rapidly increasing amount of content available targeted at today’s end consumer. It is based on elements of existing specifications including OIPF (Open IPTV Forum), CEA, DVB and W3C. The HbbTV consortium has over 60 members including many DVB Member companies.