Digital TV adoption passes 50%

At the end of the 2009 April to June quarter 53% of Australian households had converted to free to air digital TV broadcasts, according to recent government figures.
This represents an increase of 6% over the previous quarter.
Awareness of the switchover increased to 93% and 82% of digital viewers said that they were pleased with the additional channels and picture quality.
The analogue TV switch of date for Australia, given by the government, is the 31st December 2013.
Source: Asia Pacific Broadcasting Union
Item added: 31st August 2009