switch-off campaign launched

The planned analogue switch off government communications campaign has been launched.
The campaign is designed to help viewers understand the benefits of digital television as well as how to make the conversion from analogue TV. It will include television, radio and online advertisements, equipment labelling, point-of-sale information, and training and accreditation for retail staff.
Switch off is planned to take place on a region-by-region basis starting in January 2010 and ending in December 2013.
As part of the information campaign a website called: Get Ready for Digital. Has been launched and this can be accessed by click on the name title.
Item added: 7th April 2009