Broadcasters to offer Freeview

Rapid TV News reports that local Australian sources suggest that broadcast network operators are examining the formation of a “Freeview” consortium to promote the take-up of DTT.
Previous government regulations had prevented the broadcasters Seven, Nine and Ten from providing new services on the DTT platform. With the relaxation of legislative restrictions broadcasters are now able to launch new services in high-definition.
With this news comes reports that broadcasters are working together to launch an “awareness” campaign, which may lead to a new brand – Freeview – being adopted for marketing purposes.
Main source: Rapid TV News
Item added: 10th March 2008