National Digital Switchover Info Campaign

Minister for Communications, Pat Rabbitte, today announced that his Department had selected a consortium led by Target McConnells to deliver a National Digital Switchover Information Campaign. The extensive nationwide campaign is designed to inform and educate TV Viewers about their digital switchover choices. The campaign will include TV, radio and print media.
The Minister said, “Television plays a central role in all our lives. It entertains, informs and indeed is a companion for many of us. As Ireland goes digital we must ensure that television viewers understand what is involved. To overcome the challenges that digital switchover brings, we must assist people with practical and helpful information to inform them what is happening and what they need to do to move to digital TV”.
For the campaign, Target McConnells are partnering with BeSpokeWithDirection, 11890 and Millward Browne Lansdowne, to provide a wide-ranging advertising and public relations campaign to communicate the key digital switchover messages over the next 18 months. The campaign will include extensive use of TV, radio and print media.
“This information campaign will be starting in a couple of weeks and will run for over one year. I will be announcing further details shortly”, concluded the Minister.
Source: Department of Communications, Energy and Natural Resources
Item added: 3rd October 2011