DTT penetration reaches 82%

Since the beginning of 2011, more than 2.8 million DTT receivers have been sold in Italy.
The break down is as follows:
STB’s 1,079,122
  MHP 158,605
  Zapper 920,517
IDTV’s 1,736,593
According to research published by E-Res at the end of March, the number of Italian households equipped to receive DTT (at least one receiver in the primary residence) rose to 20.43 million, an increase of 220,000 units compared to February and approx. 945,000 since the beginning of 2011.
DTT penetration now stands at 82 % of Italian households.
Since the launch of DTT services in 2004, 49.78 million DTT receivers have been sold in Italy.
Sources: advanced-television.com and Digitaltvnews.net
Item added: 23rd May 2011