Mediaset announces further free to air DTT services

17.05.2010

Mediaset has announced the launch of La5 a new free-to-air television programme service on the DTT platform.
La5 is an entertainment service targeted at female viewers and officially launches on the 12th May at 21.10hr.
Mediaset is also planning to launch a new television programme service targeting young male viewers, tentatively called Italia2, and a continuous news service by the end of the year.
Source: Mediaset announcement
Item added: 17th May 2010

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