Funding to boost DTT penetration suggested

Paying 20,000 yen (€152) to people who trade in their analogue televisions for new digital sets was just one of the proposals suggested to boost DTT take up at a recent Tokyo conference. One member of the ruling coalition also suggested an additional 1 trillion yen (€7.6 billion) package to assist with the transition from analogue to digital TV.
Japan has around 100 million TV sets and is scheduled to end analogue TV broadcasting in July 2011.
Source: Bloomberg
Item added: 23rd March 2009