Freeview received in more than 10million households

Freeview announced today ( 2nd December ) that it has passed a key benchmark to become the main-set TV service in 10 million UK homes.
In the West Country, which completed its switch to DTT in September this year, 80% of analogue homes chose Freeview for their main set provider compared to 12% for BSkyB and 8% for Virgin Media. Freeview received a similar boost in the Border region and West Wales earlier in the year, further bolstering its position as the UK’s largest digital TV platform. In total over 18 million UK homes use Freeview on at least one TV set in the home.
Freeview will continue its progress with the official launch of its Freeview HD service at Easter 2010. This was announced at the HD technical launch, which also took place today with HD DTT signals going live in London and Manchester. Freeview expects 50% of UK households to be able to access Freeview HD DTT by the World Cup in June 2010. The first new Freeview HD DTT receivers will go on sale from early 2010, with more products available as the year goes on.
The new HD service utilizes DVB-T2 and MPEG-4, H.264 AVC coding for the first time.
Source: Digital TV News
Item added: 7th December 2009