DTT growth continues

Despite a change in reporting methodology, which reduces some figures the latest Q1 results continue to show DTT growth in the UK.
Based on the new methodology figures to the end of March 2008 saw the take up of multichannel TV on main sets increase by 190,000; from 86,5% to 87.2% and by 6.9 percentage points year on year.
This mean that there are now almost 22.2 million households with multichannel equipment connected to their primary television set.
Freeview is in a total of 16.1 million homes a figure, which includes 9.6 million DTT only homes (Freeview + Pay DTT).
The number of TV sets relying on the analogue terrestrial platform decreased from around 44% in Q1 2007 to 32% in Q1 2008
Source: Ofcom website
Item added: 15th July 2008