Thirteen million households unprepared for DTV transition, Nielsen says
More than 22 percent of households in Portland, Oregon and 16 percent in Los Angeles will continue to depend on analogue TV after the digital transition according to a report on the Broadcast Engineering.com website.
More than 13 million analogue-only TV households today are unprepared for the DTV transition, and another 6 million households have at least one set that won’t work after analogue transmission is shut off in February 2009, according to The Nielsen Company.
The company made public those and other findings during its annual client meeting on audience measurement Feb. 15 in Las Vegas. Nielsen’s findings on the nation’s preparedness for the transition shed light on readiness by age, race, ethnicity and geography.
Full news item: Broadcast engineering.com
Item added: 26th February 2008