DVB's Promotions and Communications Module (PCM) is responsible for the external relations of the DVB Project as well as some aspects of internal communications.

When the DVB Project was established many members recognised that it wasn't sufficient to simply develop standards, but that there was a requirement to provide information on them to the 'outside world'. As DVB has grown in popularity, this outside world is getting smaller, but the correct explanation of the techniques used in DVB standards and their potential applications continues to be an important function.

PCM's mandate is enshrined in the DVB Memorandum of Understanding, and it is responsible for the following:

• Trade shows
• Conferences, including DVB World held annually in March
• DVB & MHP websites
• Press Releases

The Communications Strategy of the PCM was reaffirmed in a document drawn up in June 2005 and approved by the Steering Board in its meeting on 7th July 2005.